Posted on November 03 2018
Brooklyn, NY: Since 1953 Grado Labs has adapted at their own pace, and the first wireless Grado headphone is only the first step in what’s to come. They took their time to get the sound just right and made no compromises in the GW100. Nothing is lost except the wires.
Inside the $249 GW100, the worlds first open-back Bluetooth headphones, are the same signature Grado drivers which are built for their wired headphones. These are finely tuned for the different enclosures they use, and Grado Labs' first wireless headphone is no different. The drivers are configured specifically for a Bluetooth headphone.
The desired sonic capabilities of the GW100 would not be possible without decades of experience in driver design. Their speaker housings and internals have been designed from the ground up, now working in tandem to notably diminish escaping sound by up to 60%.*
“Our first wireless headphones are a major milestone in our six decade history, and is a stepping stone for what’s to come.” says Jonathan Grado. “We’ve also spent 65 years perfecting our sound, so why not spend some time polishing up our edges? Luckily that question struck a chord with my dad and he agreed. This design project was just as exciting, and important, as building our GW100s.”
Grado is celebrating their 65th year of building headphones and cartridges, and this year brings a lot of “firsts” to the family. For their 65th birthday, not only did they release their first wireless headphones, but also completed their first redesign since 1953. Physical products kept their classic look, but the rebrand brings a new wordmark, logo, packaging, font family, website and more. What started as just polishing up the edges evolved into a complete rebrand, while still aiming to be familiar and recognizable with listeners who have been with the company possibly since the 1950s.